Rose Hill Center adds Health Alliance Plan to insurance network

Rose Hill Center in Holly, Michigan, now accepts Health Alliance Plan by Henry Ford Health, expanding insurance options for people seeking residential and transitional mental health treatment. The addition broadens access for adults and families across Michigan who may be weighing care for serious mental illness.

Why it matters: - The new insurance option could make specialized mental health treatment more accessible for Michigan adults and families facing serious mental illness. - Broader coverage can reduce cost barriers for people considering residential or transitional care. - Rose Hill Center says the change gives more families another reason to explore treatment and ask whether the program is a fit.

What happened: - Rose Hill Center now accepts Health Alliance Plan by Henry Ford Health. - The Holly, Michigan, facility also accepts Blue Cross Blue Shield/Blue Care Network and Priority Health. - The announcement was made Oct. 14, 2026. - Rose Hill Center says the expansion opens another path to care for individuals and families across Michigan.

The details: - Rose Hill Center has cared for adults with serious mental health conditions for more than 30 years on its 400-acre campus in Holly. - The center offers residential and transitional programs that combine psychiatric care, therapy, medication management and practical skill-building. - Treatment can include individual and group therapy, experiential therapy, psychiatry, case management, therapeutic work teams and medication management. - Residents practice daily living skills, communication, relationship building, stress management and decision-making. - Rose Hill Center also uses a working farm, greenhouse, walking trails and fitness, music and other activity spaces as part of treatment. - The Transitional Living program places residents in on-campus townhouses while they continue support, employment, education, vocational training or community activities. - Rose Hill Center serves adults age 18 and older with schizophrenia, schizoaffective disorder, major depressive disorder, bipolar disorder, borderline personality disorder, OCD and co-occurring conditions. - The continuum of care includes Residential Rehabilitation, Extended Residential, Transitional Living, Partial Hospitalization and Intensive Outpatient services. - Rose Hill Center verifies benefits during admissions so prospective residents and families can understand their coverage. - Admissions can be reached at (248) 531-2405 or Admissions@rosehillcenter.org.

Between the lines: - Rose Hill Center is trying to widen its reach by aligning with insurers that cover a large share of the Michigan market. - The release cites a 2025 Mark Farrah Associates analysis saying Blue Cross Blue Shield of Michigan represents about 50% of the state market and Priority Health’s parent Corewell Health represents about 13%. - The release also says HAP serves about 450,000 members in Michigan and includes 96% of providers in the Lower Peninsula. - For referral partners such as clinicians, hospitals and therapists, broader insurance participation can make placement discussions easier. - CEO Jim Kubicek said the goal is to welcome more people seeking support and to remind families that recovery is possible.

What's next: - Rose Hill Center’s admissions team will continue verifying benefits and helping families compare options. - Families and referral partners can use the new insurance acceptance to evaluate whether the program fits a patient’s needs. - Rose Hill Center says it will keep focusing on helping residents build stability, independence and hope.

The bottom line: - The insurance expansion gives Rose Hill Center a broader route to reach Michigan families seeking structured mental health care.