Birdfy plans Tech Fest discounts of up to 31% at Best Buy

Birdfy will discount select smart birding products during Best Buy’s Tech Fest from June 22 to June 28, with prices starting at $69.99. The sale puts camera-enabled feeders, bird baths and birdhouses in front of shoppers looking for backyard birdwatching gear with social-sharing and AI features. Why it matters: - Birdfy is using Best Buy’s Tech Fest to push smart birding gear into a broader consumer sale event. - The discounts lower the entry price on connected feeders, bird baths and birdhouses for casual birders and enthusiasts. - The lineup includes devices with camera, AI and solar features that make backyard birdwatching easier to capture and share. What happened: - Birdfy will offer discounts of up to 31% at Best Buy’s upcoming Tech Fest. - The sale runs from June 22 to June 28. - Discounted products start at $69.99. - The sale includes select smart birding devices, including models with portrait video mode for vertical social sharing. The details: - The Birdfy Feeder Cedar D will be $109.99 after a 31% discount. - The Birdfy Feeder Cedar D is made from western red cedar and includes a metal suet ball holder. - The Birdfy Feeder Cedar D was released last autumn. - The Birdfy Feeder Cedar D includes portrait video mode and slow-motion playback. - The Birdfy Feeder Rookie in blue will be $69.99 after a 30% discount. - The Birdfy Feeder Rookie uses the same camera system as the Birdfy Feeder Cedar D. - The Birdfy Feeder Rookie includes portrait video mode, standard video capture and slow motion. - The Birdfy Feeder Metal V AI by Subscription version will be $99.99, down 29% from its regular price. - The Birdfy Feeder Metal V has a V-shaped roof, metal construction, a bird silhouette on the seed bin and a suet cake holder. - The Birdfy Birdbath Jolly V is a ground-level smart bird bath with a built-in solar panel. - The Birdfy Feeder Ebony and Birdfy Nest Ebony will each be $99.99 after discount. - The Birdfy Feeder Ebony and Birdfy Nest Ebony are made from FSC-certified fir wood and include adjustable rooftop solar panels. - The Birdfy Nest Ebony includes AI that identifies nesting behaviors and turns clips into personalized birding stories. - The Birdfy Hum Feeder Ruby is a compact hummingbird feeder for sugar water. - The Birdfy Hum Feeder Ruby lets users adjust motion-triggered camera sensitivity in the Birdfy app. - The Birdfy Hum Feeder Ruby won Silver at the Muse Design Awards 2024. - Best Buy reviewers highlighted quick bird activity, easy setup and clear video quality on Birdfy devices. Between the lines: - Birdfy is leaning on product variety and lower prices to move shoppers beyond entry-level bird feeders. - The emphasis on portrait video, slow motion and AI story features shows Birdfy is targeting both birdwatching and content sharing. - Review quotes suggest Birdfy is also using customer enthusiasm as social proof ahead of the sale. What’s next: - Shoppers will be able to buy the discounted Birdfy products during Tech Fest between June 22 and June 28. - Birdfy is likely to use the event to drive seasonal interest in backyard birdwatching gear ahead of summer demand. The bottom line: - Birdfy is making smart birdwatching hardware cheaper and more social-share friendly just as Best Buy opens a limited-time Tech Fest sale.