Vibrant Publishers Launches a Practical Brand Strategy Guide to Drive Business Success
Front and Back Cover of Brand Management Essentials You Always Wanted to Know
Sonia Scrocchi, brand strategist and author of Brand Management Essentials You Always Wanted to Know.
Brand Management Essentials” by Sonia Scrocchi offers tools, frameworks, and real-world insights for building impactful brands.
BROOMFIELD, CO, UNITED STATES, October 16, 2025 /EINPresswire.com/ -- Vibrant Publishers is thrilled to announce the release of Brand Management Essentials You Always Wanted to Know (Brand Management Essentials), a hands-on guide designed for entrepreneurs, marketers, and business professionals navigating the evolving landscape of brand strategy. Authored by experienced brand strategist Sonia Scrocchi, the book blends over a decade of industry expertise with data-driven insights and practical tools to help readers create, manage, and grow successful brands. The book is now available on www.vibrantpublishers.com and Amazon.
With advanced degrees in Luxury Brand Management and Business Analytics, Scrocchi has worked with brands across industries ranging from fashion and technology to consumer goods, consistently transforming strategy into measurable results. She emphasizes that “brands are more than logos or slogans—they’re experiences, perceptions, and relationships,” and positions the book as a guide to making brand management tangible, measurable, and impactful.
Brand Management Essentials equips readers with the essential skills needed to design meaningful brands that resonate with audiences and deliver measurable results. The book teaches readers how to:
* Define Brand Purpose & Identity — to understand what makes a brand unique and communicate it effectively.
* Turn Audience Insights into Personas — to identify and segment target audiences to drive engagement and loyalty.
* Design End-to-End Experiences — to craft customer journeys that build emotional connection.
* Measure Performance— using key frameworks, metrics, and optimization techniques to track brand impact.
The book also offers actionable tools and templates, such as SWOT analysis, SMART goal planners, customer-persona builders, brand-positioning statements, and brand identity prism worksheets, to support real-world projects.
In addition to in-depth frameworks, the book includes practical case studies and real-world examples, bridging theory with application for both aspiring and experienced brand professionals. It is a valuable resource for professionals, business owners, and entrepreneurs aiming to establish differentiated brands, and managers or consultants seeking to refine their strategic skills.
Brand Management Essentials is part of Vibrant Publishers’ Self-Learning Management Series, known for bridging the gap between theory and practical business application. The series empowers learners to gain actionable knowledge in management, marketing, finance, and analytics, with easy-to-understand guidance and tools that ensure real-world impact.
About the Author
Sonia Scrocchi is a brand strategist with over a decade of experience in turning strategy into measurable results. Holding advanced degrees in Luxury Brand Management and Business Analytics, she blends data-driven insights with storytelling. Her global work spans industries from fashion to tech, guiding brands with clarity and precision towards lasting brand success.
About the Self-Learning Management Series
The Self-Learning Management Series is designed to address every aspect of business and help new managers, career switchers, and entrepreneurs learn essential management lessons. Each book contains fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter, in a compact format that is very easy to interpret.
About Vibrant Publishers LLC
Vibrant Publishers LLC is a Colorado-based book publishing house that started its operations in 2011 and focuses on publishing high-quality books for entrepreneurs, IT professionals, management professionals, and graduate students. Vibrant Publishers has redefined the way in which rich content can be made available to today's fast-paced generation. This new generation's need-to-know-now attitude and a highly competitive business environment have triggered this series of books with ‘just the essential information’. Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.
Title: Brand Management Essentials You Always Wanted To Know
Publisher: Vibrant Publishers
ISBN: Paperback - 978-1-63651-559-5
Hardback - 978-1-63651-561-8
E-Book - 978-1-63651-560-1
Deep Udeshi
Vibrant Publishers
315-413-6418
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Master Brand Strategy in Actionable Steps | Brand Management Essentials | Vibrant Publishers
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